About
Est. 2021 · Poole, Dorset
ABOUT MINIFIT
Built by a lifelong athlete. Designed for kids who want the real thing.
THE STORY
I grew up watching my dad compete in powerlifting. I was at meets from as far back as I can remember - the chalk, the bars, the atmosphere. It shaped everything. By 13 I was competing myself. By my late teens I'd won three World titles and seven British Championships.
Strength training wasn't something I came to. It was something I was born into.
"He didn't just want to watch. He wanted to lift."
Fast forward to 2021. My son arrived, and almost immediately, history started repeating itself. He was in my home gym constantly, watching, copying, wanting to be part of it.
He wanted the real thing. Water-filled plastic plates, cheap mass-produced sets, he’d pick them up once and walk away, because they just felt like toys. Then he’d go straight for my equipment instead. A full-size barbell, real plates. I could not safely say yes to that for a toddler, so I had to find another way to give him what he actually wanted.
So I built two answers instead of one. Play, for ages 3 to 6, is supervised movement with zero load. He could copy me with kit that was completely his, sized for his hands, made to order in Poole, UK and hand-finished to feel real. Progression, for ages 7 and up, is real light weight for the day they are genuinely ready: Olympic-style sleeves, a bar with proper knurling and competition colours, always supervised, always scaled to the child. Not a toy either way. Real equipment, made right, for kids who already know the difference.
WHY THIS MATTERS BEYOND THE GYM
My day job is NHS Lifestyle Coach. I work with people making positive changes to their health - building small, sustainable habits that fit around real life, whatever that looks like for them.
It's shown me that the habits built earliest are the ones that last longest.
MiniFit sits at that same intersection. Not a toy - the first piece of real equipment a child ever picks up. Strength, movement, confidence. Built early, carried for life.
GEORGE GORDON
Founder, MiniFit · NHS Lifestyle Coach
- 3× World Powerlifting Champion (Junior & Teen), competing internationally from age 13
- 7× British Powerlifting Champion, multiple British Records
- 10+ years coaching athletes from beginners to international level
- NHS Lifestyle Coach - Diabetes Prevention & Obesity Behavioural Support, Poole & Bournemouth
HOW WE MAKE & TEST
Every MiniFit product is made to order in Poole, UK, and hand-finished to sub-millimetre accuracy. We build with PLA+, an engineered thermoplastic chosen for its superior impact resistance, durability, and non-toxic, food-safe properties.
We're working towards third-party safety certification and will update this page when complete. In the meantime, every product is tested with an engineer's approach to materials and a coach's understanding of how equipment actually gets used.
01
DROP TESTED
Dropped from height onto gym matting - no structural damage
02
KID TESTED
Used by my own son since age 2½ - two years of daily use, zero incidents
03
FAMILY PROVEN
800+ families across the UK and internationally